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What's Your Game Plan? Creating Business Strategies that
Work This practical book shows businesses how to devise a game plan that makes them the dominant force on the playing field. Publisher Comments
What's Your Game Plan is an innovative look at strategic and long-range planning. It provides practical guidelines for formulating an effective game plan that will capitalize on an organization's strengths while minimizing its weaknesses. The author uses real-life examples to illustrate common pitfalls-such as management myopia and relying on conventional wisdom-that inhibit the success of long-range planning. This unique management book addresses the specific challenges of small companies, mature industries, high-tech businesses, diversified corporations, and services firms and shows how to overcome these challenges.
No book reviews available.
Milton C. Lauenstein has had a long career as a top executive. He was CEO of Ventron Corporation for 14 years. Subsequently, he served as director of over a dozen corporations and was Chairman of three of them. He was on the staff of A.T. Kearney & Co. for three years and later headed his own consulting firm. He taught business policy and strategy at the University of Chicago Graduate School of Business and at Northeastern University. He has written numerous articles on business strategy and was a contributing editor for the Journal of Business Strategy. He served as President of the International Business Center of New England and as director of other business groups. He holds an engineering degree from Purdue University and an MBA from the University of Chicago.
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